Anne: My idea of good company ... is the company of clever, well-informed people who have a great deal of conversation; that is what I call good company.
Mr. Elliot: That is not good company; that is the best.
- Jane Austen, Persuasion
Newsletters are tools designed to inform their readers whether to convey internal company information or to inform external customers and clients. Most often, the audience will be reading them during their lunch breaks or in between projects, which does not allow them much time. Conveying information in succinct ways is essential.
