The real meditation is ... the meditation on one’s identity. Ah, voilà une chose!! You try it. You try finding out why you’re you and not somebody else. And who in the blazes are you anyhow? Ah, voilà une chose!
-Ezra Pound
Identity creation can be as simple as a logo all the way up to a very structured template applied to all documentation and design for a company. Regardless of the strictness of branding guidelines, your company identity should be driven in every way by who the company wants to be. It sounds simple, but this basic idea can easily get lost in the translation between the mission and the visual identity.
