We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

-Zelda Fitzgerald

Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.

-Andrew Hacker

From a basic classified ad to a full-color, two-page spread in a high-end magazine, how companies choose to spend their advertising dollars is a unique process for each firm. But ultimately it comes down to getting the most out of each advertising dollar, from concept creation, to copywriting, to placement, and finally execution. The same attention should be applied to any ad, no matter how small or large.

© 2003
A.T. Design